26 Jun '11, 12pm

William McDonough at Dwell on Design: A More "Effective" Not Just More "Efficient" Future

William McDonough at Dwell on Design: A More "Effective" Not Just More "Efficient" Future

The sessions led to an inspiring keynote from the award-winning architect/designer William McDonough, who has recently put his Cradle-to-Cradle protocol into the public domain, since it's a "discovery not an invention." He described how design, architecture and the industry can create a future that emphasizes the positive rather than avoiding negative impact, proposing we leave behind new wetlands and design buildings that purify water and are more than 100% more energy productive. He suggests we focus on being effective -- not just efficient; utilizing free sunlight, for instance, not recycling toxic carpeting.

Full article: http://www.treehugger.com/files/2011/06/william-mcdonough...

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