26 Jun '11, 8am

Seagull Steals Camera! | Care2 Causes

I think that this is most likely to be a case of viral marketing by GoPro - marketing strategy that they've apparently utilized with success before. Since "GoPro" is mentioned in the title of the video, and not just "video camera", this is the first hint that this might be clever adverticing. The second reason why I find this somewhat suspect is that I can't see a way the owner of the camera would have found it after that flight. Certainly you'd expect some plausible story given as to how the owner got it back. So 1. A history of viral marketing, 2. Mentioning the specific product, 3. How the camera was found was left unexplained. My money is on viral marketing - very, very well done viral marketing at that; the video itself, wihout the hints I mentioned, looks very genuine.

Full article: http://www.care2.com/causes/seagull-steals-camera-and-kee...

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