31 Mar '17, 7pm

3p Weekend: These Consumer Engagement Campaigns Prove Companies Still Care

3p Weekend: These Consumer Engagement Campaigns Prove Companies Still Care

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business. H&M educates customers about its conscious cotton line prominently at checkout. It also offers an industry-leading recycling program for customers. With the atmosphere in Washington shifting decidedly away from sustainability , it’s easy to assume most American companies will follow suit. In reality, 60 percent of firms with revenues greater than $1 billion said the Donald Trump administration will have “no impact” on their sustainability strategies . And these consumer engagement campaigns tell us companies don’t...

Full article: http://www.triplepundit.com/2017/03/consumer-engagement-2...

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