24 Jun '11, 5pm

Malcolm Gladwell’s Future: Authority Ranking vs. Authority Appeal

Malcolm Gladwell’s Future: Authority Ranking vs. Authority Appeal

The lesson, asking for what you want, even if it seems to fly in the face of authority, is a relatively new phenomenon in society. The breaking down of so-called “Authority Ranking” as a societal norm is, Gladwell argues, related to more than just better salaries for ball players. It’s also the driver behind civil rights, feminism, political change, and so on. More specifically, it has profoundly affected the consumer marketplace, leading to today’s immeasurable variety of goods and options – where companies have learned to listen to customers instead of telling them what the options will be.

Full article: http://www.triplepundit.com/2011/06/malcolm-gladwell-auth...

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