24 Jun '11, 9am

Can Gucci Sell Sustainability?

Can Gucci Sell Sustainability?

Could Polet be receptive? A global nomad who lived most of his world abroad, Polet honed his experience at Unilever for years before landing at Gucci in 2004. His success at Gucci, which had struggled before his tenure but enjoyed increased sales overall the past few years, is due mostly to his hands-off style. The executive more familiar with ice cream bars than €1000 shoes was not about to micromanage a company dominated by creative types. To that end, Townsend would have to hope that Polet would choose someone from the sustainability world to drive such change, the way Walmart’s Lee Scott agreed to let Jib Ellison spur green innovation at Walmart. To expect Polet to push for such dramatic change is a huge leap in faith.

Full article: http://www.triplepundit.com/2011/06/gucci-sell-sustainabi...

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