06 Mar '17, 1pm

Unilever rises above the regs on chemicals transparency

"In the U.S., regulations require personal care products to list ingredients on-pack, but fragrance is listed as one ingredient. There is no requirement to label the components of the fragrance," said Atwood. "Unilever is going beyond labeling requirements to provide this additional ingredient information. We believe successful implementation of our fragrance transparency initiative could serve as a model for others. Digital platforms such as SmartLabel enable us to provide more product information than we could fit on the package, and allows us to inform people about the purpose and benefit of ingredients."

Full article: https://www.greenbiz.com/article/unilever-rises-above-reg...

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