23 Jun '11, 2pm

General Electric Announces Ecomagination Home Challenge Winners: General Electric announced the second round o...

General Electric announced the second round of winners of its Ecomagination Challenge : Powering Your Home on Thursday. The 10 winners of the home energy technology competition will receive a collective $63 million. As with the first challenge, many of the 10 winners were in the software realm because, as GE’s CEO Jeff Immelt noted during the initial announcement, those have a lower capital cost to bring to market than hardware. The money will also come with the opportunity for commercial partnerships. “It’s about providing access and scale,” said Beth Comstock, senior vice president and chief marketing officer for GE. Oddly enough, the subject was the home, but many of the companies selected have core products that are for the commercial sector, although that is likely to change with the blessing, and financial backing, of General Electric and its partners. The winners ar...

Full article: http://www.greentechmedia.com/articles/read/general-elect...

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