23 Jun '11, 12pm

TV Maker Vizio to Get Into LED Lighting via @greentechmedia

TV Maker Vizio to Get Into LED Lighting via @greentechmedia

NEW YORK --- Five years ago, Vizio was one of a number of unknown companies and new brands trying to break into the LCD TV market. Since then, the company has been the top-selling TV brand in the U.S. for two years. The company will now try to pull the same trick in LED bulbs, says co-founder Ken Lowe. The California company will come out with a line of LED bulbs to replace 40-watt and 60-watt bulbs as well as a line of floodlights, Lowe told me at the CEA Line Show taking place in New York. I was moderating a panel with Lowe when he got up and unfurled the upcoming line of bulbs. Vizio will also come out with a tablet. The move could be good for consumers by accelerating a growing price war in LED bulbs. Although based in California, Vizio works extensively with contract manufacturers in Taiwan and China. It also has a robust sales channel. Vizio was one of the first manu...

Full article: http://www.greentechmedia.com/articles/read/tv-maker-vizi...

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