23 Jun '11, 9am

New Nissan Ads Shift the Way Car Buyers Evaluate Options

New Nissan Ads Shift the Way Car Buyers Evaluate Options

The ads from this week’s Fast Company (see illustration) assert a new metric for car buyers—“miles traveled for one dollar.” The implication, of course, is that a gasoline-free vehicle, is far more affordable than the alternative. The implications are huge: Nissan can excel in and own as an advertising claim. Complementing the tagline, “Shift the way you move,” the metric helps to change the reader’s thinking about the relevance of historical miles per gallon accounting—and underscore leadership and innovation of the LEAF itself (with resulting halos to brand Nissan).

Full article: http://www.triplepundit.com/2011/06/new-nissan-ads-shift-...

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