29 Nov '12, 4pm

Do we need the S-word? Yes, for many reasons

Do we need the S-word? Yes, for many reasons

Do we really need to use the “S-word” – sustainability -- in order to talk about sustainability? Joel Makower originally posed this question (and answered with a “no”). This strikes me as one of the classic questions for our still-young field, one that goes to its core, and which will be raised again and again. The polar extremes of response to the question are: “Sustainability just doesn’t resonate with my audiences, I can make changes in my organization without it, so who needs it?” versus “How can you possibly talk about a subject without mentioning the main way you refer to that subject?” I aim to speak both to the critics at the first pole, as well as those who want to take the sustainability term further. I’ve already had two small bites at this apple. As a comment directly on the original piece, I emphasized: The doubly ironic point that the very success of sustaina...

Full article: http://www.greenbiz.com/blog/2012/11/29/do-we-need-s-word...

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