Do we need the S-word? Yes, for many reasons

greenbiz.com 29 Nov '12, 4pm

Do we need the S-word? Yes, for many reasons

Do we really need to use the “S-word” – sustainability -- in order to talk about sustainability? Joel Makower originally posed this question (and answered with a “no”). This strikes me as one of the classic questions for our still-young field, one that goes to its core, and which will be raised again and again. The polar extremes of response to the question are: “Sustainability just doesn’t resonate with my audiences, I can make changes in my organization without it, so who needs it?” versus “How can you possibly talk about a subject without mentioning the main way you refer to that subject?” I aim to speak both to the critics at the first pole, as well as those who want to take the sustainability term further. I’ve already had two small bites at this apple. As a comment directly on the original piece, I emphasized: The doubly ironic point that the very success of sustaina...

Full article: http://www.greenbiz.com/blog/2012/11/29/do-we-need-s-word...

Tweets

@StraussGroup » 16 Dec '12, 3pm
@fairsnape Some great read from @GreenBiz describing the necessity of the S-word, #sustainability: [link]
@KevinAFletcher » 15 Dec '12, 1pm
Defining the "S-Word"... [link]
@tyrrell_lauren » 08 Dec '12, 4pm
Why do we need sustainability, is it not just another buzz word of the decade [link]
@rkapur105 » 06 Dec '12, 5pm
Why we need the "S-word," for many reasons #sustainability #eco [link] ~@GreenBiz
@Ecohyphen » 04 Dec '12, 7pm
Do we need the S-word? Yes, for many reasons [link] #sustainability #environment
@BenjaminOsgood » 04 Dec '12, 12am
RT @cbregreen: A vexing question - Do we still need to use the "S" word when talking about #sustainability? [link]
@cbregreen » 04 Dec '12, 12am
A vexing question - Do we still need to use the "S" word when talking about #sustainability? [link]
@AnnaClark » 03 Dec '12, 7pm
Do we need the S-word? Yes, for many reasons | [link] [link] @marnatha @GreenBiz
@climateearth » 03 Dec '12, 6pm
Do we need the S-word? Yes, for many reasons. B/c someday #sustainability will be an integral part of every business [link]
@greenkey_re » 03 Dec '12, 3pm
Food for thought on #EcoMonday [link]
@NJHighlands » 01 Dec '12, 2pm
Do we need the S-word? Yes, for many reasons: [link] #Sustainability (My question for author: Is WalMart 'sustainable?')
@ajmatthe » 01 Dec '12, 12am
RT @BSRnews: Do we need the S-word? (#sustainability) [link] via @GreenBiz
@NetImpactTBird » 30 Nov '12, 6pm
RT @AMLazareff: Addressing the elephant in the boardroom. Do we need the S-word? Yes: [link] or No: [link] @GreenBiz
@eubiz » 30 Nov '12, 4pm
RT @GreenBureau: Do we need the S-word? Yes, for many reasons via @GreenBiz [link]
@Nate_Springer » 30 Nov '12, 4pm
Do we need the "S-word"? Yes, says Matt Polsky at @GreenBiz Looking fwd to 3 part series. [link]
@AMLazareff » 30 Nov '12, 3pm
Addressing the elephant in the boardroom. Do we need the S-word? Yes: [link] or No: [link] @GreenBiz
@AttilaWoodward » 30 Nov '12, 1pm
The S word - "sustainability", misunderstood & misinterpreted. Nevertheless, an important part of our modern vocabulary [link]
@bradburymark » 30 Nov '12, 1pm
“@davidcoethica: Do we need S-word? [link] #sustainability” yes but need to use carefully & remember doesn't just mean green
@schwild » 30 Nov '12, 1pm
RT @Coethica: Do we need the S-word? Yes, for many reasons [link] #csr #sustainability: Do we need ...
@schwild » 30 Nov '12, 1pm
RT @davidcoethica: Do we need the S-word? Yes, for many reasons [link] #csr #sustainability: Do we ...
@BusinessEarth » 29 Nov '12, 10pm
Do we really need the "S-Word?" - [link] #sustainability #green #csr
@BiNWCorporate » 29 Nov '12, 10pm
"Sustainability just doesn’t resonate with my audiences.." Read this @GreenBiz article: [link] #sustainable #DoIHaveToBeGreen
@saatchi_s » 29 Nov '12, 8pm
Another take on the use of the "S - word" in #sustainability #messaging | [link] via @GreenBiz
@WISustainableBC » 29 Nov '12, 6pm
Do we need the S-word? Yes, for many reasons [link] #GrnBz via @GreenBiz #sustainability
@FairwarePromo » 29 Nov '12, 5pm
Do we need the S-word? Yes, for many reasons. [link] (via @greenbiz)
@BABeconews » 29 Nov '12, 5pm
RT @greenbiztweets: Do we need the S-word? Yes, for many reasons [link]
@nartured » 29 Nov '12, 5pm
Do we need the S-word? Yes, for many reasons [link] #MarketingampCommunication #QuestioningAssumptions
@shakayumi » 29 Nov '12, 5pm
Do we need the S-word? Yes, for many reasons [link] #greenit
@Cesar_Builds » 29 Nov '12, 4pm
“@GreenBiz: Do we need the S-word? Yes, for many reasons [link]” great opening to what should be an interesting discussion
@landarchitects » 29 Nov '12, 4pm
RT @GreenBiz: Do we need the S-word? Yes, for many reasons [link]
@PortlandGreener » 29 Nov '12, 4pm
#Sustainability Do we need the S-word? Yes, for many reasons: Do we really need to use the sustainability in ord... [link]
@LexysMedia » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons [link] #green #business
@opean » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons: Do we really need to use the sustainability in order to talk about... [link]
@greeneconpost » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons [link] #green
@homenewsDOTco » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons: Do we really need to use the sustainability in order to talk about... [link]
@GreenBiz » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons [link]
@PacificSteamCC » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons: Do we really need to use the sustainability in order to talk about... [link]
@cleandurt » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons [link]
@3blnow » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons: Do we really need to use the sustainability in order to talk about... [link]
@b2engt » 29 Nov '12, 4pm
Do we need the S-word? Yes, for many reasons [link]