22 Jun '11, 7pm

Tesla to Stop Production of Electric Roadster, Shift Focus to Model S

While the Model S will still be too expensive for most people, it will represent a step in the right direction for price and practicality (a 2-seater was never going to be mainstream), and Tesla's 3rd and 4th models will most likely be affordable to the average person. The question is: Will Tesla be passed by bigger players like Nissan , Ford , and GM who are already making more affordable electric cars (or more specifically, a series plug-in hybrid in the case of GM)? Will Tesla try to carve out a niche at the higher end, kind of like BMW, or is their strategy still to eventually aim for the mass-market? We'll have to wait and see.

Full article: http://www.treehugger.com/files/2011/06/tesla-stop-produc...

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