16 Feb '17, 11am

Why businesses should think small on sustainable cities: Grand plans for social equity and…

Why businesses should think small on sustainable cities: Grand plans for social equity and…

As the Chief Purpose Officer of a 223,000-person company, Shannon Schuyler knows that it can be tempting to go big on a new social responsibility campaign. Take education. Rolling out a program that could benefit schools in one neighborhood is great. For a sprawling global business, though, large-scale programs that can be adapted to multiple places are often even better. The problem: it doesn't always work in practice. "I will put PwC certainly up there on top of the list. We come out and want to do a big program. We want it to be global, to be national," said Schuyler, who spoke on behalf of the professional services giant on Tuesday at the GreenBiz 17 conference in Phoenix, Arizona. "At the end of the day, that’s not going to work." Gordon Murray Shannon Schuyler, Chief Purpose Officer and Corporate Responsibility Leader at PwC speaking at GreenBiz 17. Rather, Schuyler ...

Full article: https://www.greenbiz.com/article/why-businesses-should-th...

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