12 Feb '17, 4pm

Bird-Friendly Beef – Tales from the Southern Cone https://t.co/8TScx0TDKW

Bird-Friendly Beef – Tales from the Southern Cone https://t.co/8TScx0TDKW

The Alliance – a BirdLife initiative, led by partners Aves Argentina, Aves Uruguay, SAVE Brazil and Guyra Paraguay – has established a brand of ‘bird-friendly’ beef that is commanding a premium price world-wide thanks to the unique flavour and texture afforded by cattle reared on the herb-rich pampas . The goal is to reverse the market-dominating trend of “feedlot beef” which involves feeding confined cattle on soy and grain, much of which is grown on former native grasslands. Conservationists need traditional farmers to save the Pampas ’ biodiversity, while farmers increasingly appreciate the support conservationists can provide to make their land more productive and resilient, with better ecosystem functioning understanding and management. To help achieve this, experts within the Alliance have created a certification scheme for the beef that ensures that the farms are bi...

Full article: http://www.birdlife.org/europe-and-central-asia/news/bird...

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