22 Jun '11, 6am

Reading: #CSR 2.0 – An Active Approach Towards Creating Shared Value via @EDFbiz

and Global Reporting Initiative (GRI) are compelling companies to have regular sustainability reporting which covers social and environmental aspects. Many countries including India have regulations concerning the compulsory reporting of CSR and sustainability efforts. However, the current CSR paradigm is usually towards attaining compliance and not really to create shared value with communities. In addition, some companies treat CSR as only a means of branding with the ad-hoc social or green campaigns, or as a means of improving the potential market space for their products and services. It is common to see the CSR function under the corporate communications or marketing team, and not fully integrated into the company’s strategies and policies.

Full article: http://www.greenbusinesstimes.com/2011/05/11/csr-2-0-an-a...

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