21 Jun '11, 10pm

Five Tips for Making the Most of Sustainability Assurance

No one has a crystal ball to tell them exactly how local and global economics and environmental and social challenges are going to shape their firm's long-term business performance. But that doesn't mean businesses don't try to second guess how these factors, and their response to them, will define future success. This focus isn't limited to internal profit-making purposes either. Nowadays questions come at firms from all directions: clients, suppliers, NGOs, governments, shareholders, right down to the general public. So what is the solution for a firm keen to inform about its corporate response to social, economic and environmental concerns? One crucial tool is sustainability assurance. Consumers and investors are tired of being dismissed with lukewarm reports filled with adjective-stuffed declarations that, in the end, don't really say very much. Those of us on the rece...

Full article: http://www.greenbiz.com/blog/2011/06/21/five-tips-making-...

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