31 Jan '17, 10am

How Coca-Cola is cultivating a collective sense of purpose in Vietnam

How Coca-Cola is cultivating a collective sense of purpose in Vietnam

Years ago, I realized that the key to successful sustainable action is the ability to connect the dots. Between the smallest of things and the biggest of issues. The web can become complex but the result can be equally momentous. To be able to see the many facets of a sustainability program in action is rare for a communications advisor. So, when I was offered an opportunity to join four other bloggers to visit two EKOcenters set up by Coca-Cola in Vietnam, I said yes. What I saw gave me hope and many important lessons in what distinguishes systemic sustainable development from lipstick efforts. Here’s an abridged account. What is an EKOCenter? Starting as the result of a team brainstorm in 2013, Coca-Cola’s EKOcenters were meant to solve several interconnected problems in the direst of communities: the need for consistent access to clean water; the limitless opportunity t...

Full article: https://www.greenbiz.com/article/how-coca-cola-cultivatin...

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