21 Jun '11, 9am

Video Games Offer New Platform for Engaging with Customers and Communities

Video Games Offer New Platform for Engaging with Customers and Communities

came to New York City this week, and the three-day event provides a unique perspective on the growing influence of video games. As its parent organization Games for Change puts it, the festival put the spotlight on “the increasing real-world impact of digital games as an agent for social change.” Although Games for Change focuses mainly on government and academic partners, the economic development potentials could offer a powerful tool for companies seeking to interact with their customers beyond the level of simply consuming products and services, working toward a stakeholder engagement that partners with communities to improve and advance.

Full article: http://www.triplepundit.com/2011/06/games-change-connects...

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