21 Jun '11, 8am

The Importance of Stakeholder Engagement

The Importance of Stakeholder Engagement

The next most important consideration for stakeholder engagement is an example of how the two tiers can cross over. Consumers and the larger community constitute not only a first and second tier but also a crossover between the two. Community engagement programs not only speak to the larger community and potential consumers but also existing consumers to reinforce brand loyalty. Of course when you put these two examples together there are many levels of interactions between these stakeholder groups – employees are also consumers but are also members of the community at large. In this manner the web of connection grows, programs have to become more sophisticated in order to get a larger ‘throw.’

Full article: http://www.triplepundit.com/2011/06/importance-stakeholde...

Tweets

Stakeholder Engagement Only Works if You Stay Engaged

Stakeholder Engagement Only Works if You Stay E...

triplepundit.com 20 Jun '11, 10am

On those occasions when I find myself in front of a television, flipping through stations, I love finding those short, low...

The Importance of #Biodiversity - #Nature

The Importance of #Biodiversity - #Nature

motherearthnews.com 21 Jun '11, 5pm

As the floodwaters described in the Old Testament receded, the Judeo-Christian God promised never again to punish the plan...

The Guardian Rates Sustainability Employee Engagement Programs

The Guardian Rates Sustainability Employee Enga...

triplepundit.com 20 Jun '11, 9am

Recently, the Guardian (UK) ranked some of the best sustainability employee engagement programs by companies in its direct...

Creating Big Impact Through Community Engagement - THAT's what GapAdventures does! #sb11 #Gadv

Creating Big Impact Through Community Engagemen...

triplepundit.com 16 Jun '11, 11am

Creating opportunities for local economies to grow creates broader impacts. There is a growing public expectation that com...

Sustainability and the Importance of the CFO

environmentalleader.com 28 Jun '11, 3pm

This leads to environmental planning and strategic planning working together in understanding what the year ahead and long...

How @Gap Became the Poster Boy for Strategic St...

triplepundit.com 29 Jun '11, 1pm

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software . Many companies still consider stakeh...