24 Nov '12, 7am

Staying off the search engine's grid - Off-Grid

Search engines also “bubble” you. If you do two searches on Google or your regular search engine – one from your own computer and one from someone else’s, you may find that the seach gives different results! This is because you are being “bubbled” or categorised and your search results are being filtered, based on your previous searches and click history. If, for instance, your click history and search keywords indicate you have Republican leanings, you are more likely to be directed to sites with the same leaning. This means that you are not getting a balanced search, but are getting a filtered one. Learn more about being “bubbled”.

Full article: http://www.off-grid.net/2012/11/24/staying-off-the-search...

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