21 Jun '11, 2am

To Win Back Ken, Barbie Pledges to Stop Destroying Rainforests | Care2 Causes

After last week’s banner-dropping stunt at Mattel headquarters by Greenpeace, deforestation concerns began dominating the discussion over at Barbie’s Facebook page. It got so bad that Mattel temporarily shut down the page to comments. Greenpeace launched its social media campaign and PR stunt on Tuesday morning, calling on Mattel to stop purchasing paper pulp harvested from the last habitat of Indonesia’s orangutans and tigers; by late Wednesday, Mattel’s response was posted front and center on the company website.

Full article: http://www.care2.com/causes/mattel-responds-to-greenpeace...

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