20 Jun '11, 7pm

How Cradle-to-Cradle Became a Foundation for Method's Design

How Cradle-to-Cradle Became a Foundation for Method's Design

Method recently had an exceedingly rare joint visit from Michael Braungart and Bill McDonough, the co-authors of Cradle-to-Cradle and principals of MBDC . In the green design world, this is like spending the afternoon working on a script with Pacino and DeNiro, like jamming with Jagger and Richards, like fighting evil with Batman and Robin... Michael and Bill are in San Francisco to work on the Cradle-to-Cradle Products Innovation Institute and to explore ways for C2C thinking to be formalized in the State of California's Green Chemistry Initiatives. We took advantage of their time here by having them in to chat with our team. We spoke about what's inspiring them, what their favorite examples of applied C2C thinking are, what they'd love to see method do next, and how to keep this evolving domain of thought central to method's thinking. Here's a little background on how me...

Full article: http://www.greenbiz.com/blog/2011/06/20/how-cradle-cradle...

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