20 Jun '11, 4pm

IControl Raises $50 Million More for $0 Billion HAN Market: Startup iControl, which specializes in home automa...

IControl Raises $50 Million More for $0 Billion HAN Market: Startup iControl, which specializes in home automa...

Startup iControl, which specializes in home automation and energy management tools, has raised $50 million from Intel Capital, Kleiner Perkins, Comcast Ventures, Rogers Communication and others to bring the total raised to date to over $100 million. The question now is how and when consumers get excited about it. Home networking is shaping up to be one of the most promising, and most challenging, markets in green technology. Homes consume approximately 20 percent of all of the energy in the U.S. and a good portion of that power is now consumed efficiently. Lights get left on, heaters warm homes when the family is on vacation, etc. Unfortunately, home energy management systems can cost a few hundred dollars to install and can take a few years to pay themselves off. Few consumers will spend $300 on something that cuts their bills by $60 a year. To top it off, the need for ne...

Full article: http://www.greentechmedia.com/articles/read/icontrol-rais...

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Green Building 101: Where Is The Market For Green?

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Maxwell Stakes its Claim in a $2.7 Billion Niche Market

Maxwell Stakes its Claim in a $2.7 Billion Nich...

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