22 Nov '12, 9am

The Role of Psychology in Black Friday and the Hidden Truth Behind the Deals

The Role of Psychology in Black Friday and the Hidden Truth Behind the Deals

While these alluring sales that occur the day after Thanksgiving attract millions of people to shop, the psychology behind Black Friday can also trigger the need to shop. When professors from South Carolina’s Winthrop University studied and interviewed multiple Black Friday participants, they found a common thread behind the need for Black Friday. They included the social effect and enjoyment that comes with the experience, Black Friday being an after-Thanksgiving tradition and the aspect of loving the hunt for goods.

Full article: http://www.triplepundit.com/2012/11/psychology-in-black-f...

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