20 Jun '11, 12pm

5 Ways Responsible Companies Can Avoid the 90-Day Mentality

5 Ways Responsible Companies Can Avoid the 90-Day Mentality

I previously lived in a small town in Wyoming where winter temperatures often reached 20 degrees below zero. Many residents only lived there for the summer. The locals called them "90 Day Wonders," somewhat disparagingly. How much can you contribute to community, the thinking went, if you move on to the next thing in 90 days? Many CEOs are forced into a similar "90 Day" mentality. When pressed on why a mindset of sustainable growth is challenging to adopt inside large companies, many mention the same thing: pressure to meet quarterly expectations. It is hard to promote sustainable growth and make decisions for the long-term benefit of a company, and the planet, when analysts are not interested in much beyond the next 90 days. Is this a concern for companies? Yes. Businesses that don't peer past the immediate horizon end up more like Blockbuster or Kodak than Berkshire Hath...

Full article: http://www.greenbiz.com/blog/2011/06/20/5-ways-responsibl...

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