20 Jun '11, 12pm

The 5 Habits of Highly Effective Sustainable Businesses

The 5 Habits of Highly Effective Sustainable Businesses

We all have people we admire. We examine their backgrounds or actions in the hope of replicating their success. Companies study objects of admiration too. They dedicate financial and human resources to studying other successful organizations. These efforts pay dividends when companies respond to megatrends, such as sustainability. Over the past 18 months I studied how every 2010 Global Fortune 500 company is addressing sustainability. First I reviewed all publicly available information. Then I organized these companies into quartiles. To create these quartiles, I assigned one point to each company every time it appeared on the most recent edition of each of eight prominent sustainability indexes. I termed the companies in the top quartile of companies on the basis of points "Sustainable Market Leaders." Finally I conducted more than one hundred interviews with Sustainable ...

Full article: http://www.greenbiz.com/blog/2011/06/20/5-habits-highly-e...

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