29 Dec '16, 12pm

Why Ford’s Futurist Says Water Management Will Be a Top Trend in 2017 https://t.co/lWalWyV1hS

Why Ford’s Futurist Says Water Management Will Be a Top Trend in 2017 https://t.co/lWalWyV1hS

Consumers are increasingly concerned about water — and companies should take note of this because consumers want to support companies that are mindful of their water footprint. Ford calls this “sustainability blues,” and it’s one of the automaker’s 2017 trends it highlights in its annual trends report. For the past five years Ford has published a trend report, which draws upon the societal shifts taking place beyond the auto industry. Ford says is uses these insights — from technological, economic, environmental and political arenas — to “create meaningful vehicles and services.” In other words, these trends highlight what is top of mind for consumers, and incorporating them into products and services can help drive business. In its 2017 report, Ford is “revisiting” sustainability blues as a trend. It also predicted this as a 2014 trend . At the time, it said forward-looki...

Full article: http://www.environmentalleader.com/2016/12/fords-futurist...

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