19 Jun '11, 3am

Pinkwashing is disgusting @Alicat @safecosmetics Makes greenwashing look like a pussycat

Pinkwashing is disgusting @Alicat @safecosmetics Makes greenwashing look like a pussycat

Greenwashing is so yesterday, today it's pinkwashing June 16, 2010 | 3 comments Pink ribbon tied to painted toes (Credit: D Sharon Pruitt via Flickr) I recall exactly where I was when I first heard about pinkwashing. It was a hot summer day. My vacation in the Canadian Rockies was in full swing — the horses were fed and watered after a day's ride. Time to kick back and relax. By the light of my headlamp — my third day without a shower — I read Not just a pretty face: the ugly side of the beauty industry , by Stacy Malkan. (I know, so fitting when you're out camping, no makeup let alone a mirror in sight!) Chapter 6: Pinkwashing really struck a cord. What's pinkwashing? It describes "the activities of companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may actually contribute to rising rates of...

Full article: http://www.davidsuzuki.org/blogs/queen-of-green/2010/06/g...

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Clean & Green or Dirty Business? 5 Corporate Gr...

ecopreneurist.com 22 Jun '11, 3pm

This year, The Body Shop unveiled its much praised “three-minute shower” campaign, complete with a new line of shower gels...