18 Jun '11, 3pm

offers this : Could Well-Being Become Our New Currency? | Sustainable Life Media: Sustainable Life Media is the

Capitalism was founded on a simple principle: I create a product or service that provides you with a benefit, and you pay me. You're rewarded with a sense of well-being, and I'm rewarded with money. Both of us walk away happy. There are two catches, however. The first is that we live on a finite planet. If the products and services I create for you use up our natural resources, eventually I'll have to stop. My wealth will end, your well-being will end, and we'll all be grumpy. The second catch is that at some point, we seem to get less and less well-being from the stuff we buy. According to the rules (and advertising), increasing consumption should make us happier. But a number of studies seem to call that theory into question, if not refute it. Combine the limitations of a finite planet and dubious correlation between wealth and happiness, and you see we're overdue for a ...

Full article: http://www.sustainablelifemedia.com/news_and_views/articl...

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