17 Jun '11, 12pm

Tech for Toxics: Clorox, EPA Use Mobile Apps to Share Green Data | Design | GreenBiz.com

Tech for Toxics: Clorox, EPA Use Mobile Apps to Share Green Data | Design | GreenBiz.com

Smartphones are rapidly becoming ubiquitous, and there are ever-increasing ways for individuals to use them to make smarter shopping choices. But how do companies and governments decide the best ways to present their data to the public? Two unrelated news items in the last week highlight two different ways to help people on the move make greener decisions. First, Clorox last week announced that it had developed at mobile application and website devoted to making it easier to see the chemical makeup of its products -- and what those chemicals do. The app, which will first be made available to iPhone users later this year, allows people to scan a UPC code and quickly be taken to the Ingredients Inside list for the product. The Ingredients Inside information is already available on Clorox's CSR website . Clorox has published the previously secret ingredients information since...

Full article: http://www.greenbiz.com/blog/2011/06/17/tech-toxics-cloro...

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