16 Jun '11, 5pm

A few brave conservatives speak up for climate sanity, by @drgrist

The more I've written and thought about social psychology, the more I've come to appreciate the significance of messengers. Human beings are not impartial evidence-gathering and reasoning machines. We are social animals. It matters to us what people like us think -- our tribe, those who we respect and grant authority. Consciously or not, conservatives better understand our social natures and are more adept at exploiting the mechanisms of social influence . They know that political power has less to do with "issues" and persuasion than with establishing and enforcing tribal norms. It used to be (way back in 2008) that there were two kinds of Republicans, those who took climate change seriously and those who dismissed it. Then Obama came to office with climate change on his agenda. Now there's only one kind of Republican. Conformity is enforced by intense social pressure. Re...

Full article: http://www.grist.org/climate-change/2011-06-16-a-few-brav...

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