16 Jun '11, 10am

CA joins 16 other states to stop wasteful, automatic delivery of white pages:

Enjoyed your article, but I feel compelled to offer a few corrections. The Yellow Pages industry uses ROI (return on investment) studies, based on actual calls to an advertiser’s business to sell advertising, not circulation. Unlike newspapers, magazines, etc. we’re a point of purchase medium and by using “metered” ads, we are able to provide our advertisers with quantitative data that shows how their category performs. And recent studies, by third party research firms (Burke and comScore) confirm that 7 out of 10 US adults still use the YP to find local businesses. And that those consumers have a high trust level when using the YP. So, while we don’t want to deliver a YP directory to anyone who doesn’t want to receive it, (that’s why we created our site: http://www.yellowpagesoptout.com ) we know that the YP still works for small businesses who want to find and keep custo...

Full article: http://www.triplepundit.com/2011/06/california-stops-auto...

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Verizon To Stop White Pages Delivery in CA

environmentalleader.com 13 Jun '11, 11am

The California Public Utilities Commission has granted Verizon’s request to end the automatic delivery of printed Verizon ...

Calif. approves @Verizon's request to stop automatic deliveries of whitepages statewide, will save 1800+ tons of waste

Calif. approves @Verizon's request to stop auto...

earth911.com 13 Jun '11, 7pm

Verizon received approval from the state of California last week to end automatic delivery of its printed white pages, pro...

Oh my god ok I want this now

sakaedelivery.com 21 Jun '11, 9am

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