15 Jun '11, 7pm

If people saw every, single thing you threw away, do you think you'd recycle more and waste less?

To encourage its students to recycle, a British university's BinCam campaign snaps a photo of a household's trash and automatically posts it to a Facebook page. While studies show that peer pressure encourages people to adopt more sustainable habits – you’re more likely to bring your own bag to the grocery store if you see everyone around you doing it – will public shaming work the same way? Computer scientists at Newcastle University in northern England are testing that theory with a new campaign that monitors the trash that student households throw away, using a camera phone in their kitchen trash bin that snaps a photo every time the lid slams shut. The “BinCam” then sends the photo directly to the program’s Facebook page , where students can see what they – and the other households participating in the program – threw away. The BinCam campaign also aims to foster frien...

Full article: http://earth911.com/news/2011/06/15/uk-bincam-posts-pics-...

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