15 Jun '11, 6pm

WindMade: New Label for Products Made Using at Least 25% Wind Power : TreeHugger via @TreeHugger

WindMade: New Label for Products Made Using at Least 25% Wind Power : TreeHugger via @TreeHugger

Will companies be impelled to make more of an effort to use clean power if they were publicly recognized for their efforts? The folks behind Windmade are betting they will. Windmade is a new initiative spearheaded by Vestas, the Danish wind company, that will eventually allow companies to place labels on consumer products touting their clean energy commitments. So how, exactly does a company obtain the right to slap a Windmade label on their goods? The energy used to manufacture those products must be at least 25% wind-generated. And the Windmade team's research shows that global climate change is a top concern of consumers around the world -- and that they'd be more likely to purchase products made with clean energy. Entire organizations will be eligible to receive the Windmade honor as well, if they power a quarter of their operation across the board with wind power. In ...

Full article: http://www.treehugger.com/files/2011/06/windmade-label-pr...

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