15 Jun '11, 5pm

FoodHub learns what farmers and local buyers need. New Sustainable Industries story:

FoodHub learns what farmers and local buyers need. New Sustainable Industries story:

Forward Print Twitter Facebook LinkedIn Subscribe FoodHub , a sort of food-focused Match.com/Facebook/Craigslist, launched a year and a half ago with the goal of helping local food growers and buyers find each other and do business online. Farmers can join to see what restaurants and other buyers are seeking, and buyers can search the listings to see what farmers are offering. It’s a product of the Portland non-profit Ecotrust . I chatted with Amanda Oborne, FoodHub’s sales and marketing director, to find out what she’s learned in the project’s first 18 months. Quite a bit, it turns out. First, many customers aren’t ready to pay for a new type of service. The site launched in January 2010 with a $100 membership fee, but growth was disappointingly slow. After a year, the site had attracted only 740 members, mostly in the Portland area, Oborne said. “We learned pretty quickl...

Full article: http://sustainableindustries.com/articles/2011/06/foodhub...

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