15 Jun '11, 3pm

Executing Your Sustainability Strategy: Three Critical Steps

Of course one might argue that this phenomenon is unique to UPS. “Not so,” says Cathy Edens, VP of Client Services with Paladino , a sustainability and green building consulting firm based in Seattle, Washington. She maintains that the ability to innovate successfully is a major predictor of how well a company will (or won’t) execute its sustainability strategy. She cites many companies to prove the point that the right climate is necessary for enabling both. She offers the example of Verizon’s green building program. The company asks its workforce to consider ways in which green buildings can be better buildings. As part of the process, managers in the field are trained on how to develop sustainable retail locations. And people throughout the company become more educated about ‘green’ practices. The program has become a springboard for change. All are challenged to think ...

Full article: http://www.environmentalleader.com/2011/06/15/executing-y...

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