15 Jun '11, 2pm

'WindMade' Companies Required to Purchase 25% Wind Energy

Consumer product companies that want to mark their goods with the new "WindMade" label must source a minimum of 25% of their electricity from wind power. Developers of this first wind certification label hope it will boost company's investment in the industry. First introduced at the World Economic Forum in Davos this January, the technical standard now enters a two-month public consultation period beginning today and close on August 15. "The initiative is backed by the wind power industry, and we believe the label will build a bridge between consumers and companies committed to clean energy," says Steve Sawyer, Chairman of the WindMade Board and Secretary General of the Global Wind Energy Council. "We hope to see widespread participation in the public consultation and strongly encourage interested parties to review and comment on the standard." The group says the 25% requ...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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