15 Jun '11, 10am

The Business Lessons US Automakers Can Offer Any Industry

The Business Lessons US Automakers Can Offer Any Industry

Options: Shoppers want them, and businesses inherently are always scrambling to try and provide them. There are complicated reasons behind this scramble. From a business standpoint -- especially a manufacturing perspective -- it is a lot more streamlined and cost-effective to make a few things in larger quantities compared with many things at smaller quantities. Economies of scale, production equipment, research, design costs and marketing all play a role in making that business case. With more than 25 years in the auto industry, I can definitely attest to the challenges and costs associated with providing lots of options when it comes to cars and premium upgrades. But are we effective in giving enough options to consumers today? The fine line lies in providing the right mix of options to satisfy customers and maximize sales and reputation. At Ford, for example, we offer a...

Full article: http://www.greenbiz.com/blog/2011/06/15/business-lessons-...

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