26 Oct '16, 11am

4 ways to motivate people to warm to community solar

There is still work to be done in offering more marketable community solar programs to customers. In our white paper, the Four Ps of Community Solar (PDF) , we recommended planning for longer sales cycles as a result of premium pricing. After assisting with planning and launching several community solar programs, we definitively can say that the community solar customer’s decision-making process lags behind that of the traditional green power program customer. In our experience, aggressive launch timelines don’t provide adequate lead time for educating customers on the ins and outs of community solar — resulting in lagging sign-ups and confused customers. The community solar customer’s decision-making process lags behind that of the traditional green power program customer. Simply put, customers need time to educate themselves on the costs, benefits and terms of a communit...

Full article: https://www.greenbiz.com/article/4-ways-motivate-people-w...

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