15 Jun '11, 9am
Does "Retail Activism" Work? Yes and No
is the new catch-phrase that refers to stores getting involved with political issues to raise awareness, raise money and presumably sell stuff. But does it really have any impact? Do people change their habits, get involved, and learn something because of a supermarket or department store's campaign? Or is it all green wash. A study of a London department store's initiative reveals that YES it does work in this case...but not in all instances.