14 Jun '11, 11pm

A Review of 'The Age of Responsibility' Review by @elainecohen. #Book authored by @WayneVisser. #CSR (2.0)

The Age of Greed: characterized by "bigger is better" and shareholder rule in which unfettered growth is fueled by the concept that "greed is good" and that corporations who make more money (for shareholders) actually benefit society. The Age of Philanthropy: characterized by the concept that business should give back to society, personified by John D. Rockefeller, Bill Gates and Warren Buffett and categorized by Matthew Bishop and Michael Green as "philanthrocapitalism." The Age of Marketing: characterized by the concept that reputation and brand matter most, leading to CSR for PR gains, with a good measure of greenwashing thrown in. The Age of Management: characterized by the alignment of CSR with business strategy and adoption of voluntary codes and industry standards. Embedding CSR is the name of the game. The Age of Responsibility: characterized by what Wayne Visser c...

Full article: http://www.csrwire.com/csrlive/commentary_detail/4699-A-R...

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