14 Jun '11, 6pm

Mattel announces new sustainable forestry initiatives after @Greenpeace campaign says Ken is breaking up with Barbie

Mattel announces new sustainable forestry initiatives after @Greenpeace campaign says Ken is breaking up with Barbie

Last week, Greenpeace activities hung banners on Mattel’s headquarter buildings worldwide to protest the toy maker’s use of packaging paper from rainforests. Mattel has pledged to develop a sustainable procurement policy requiring packaging suppliers to commit to sustainable forestry practices. Photo: Greenpeace Mattel announced it will develop a sustainable procurement policy that addresses deforestation, after recent protests by Greenpeace charging the toy maker with sourcing its packaging from threatened rainforests. Early last week, Greenpeace activists scaled Mattel’s headquarter buildings around the world and hung banners that featured a frowning Ken doll and read, “Barbie, it’s over. I don’t date girls that are into deforestation.” The environmental advocacy group staged the protests to highlight the release of its report, “Toying with Extinction ,” that cites foren...

Full article: http://earth911.com/news/2011/06/14/greenpeace-protests-s...

Tweets

Mattel Bows to Greenpeace Pressure on APP Packa...

environmentalleader.com 13 Jun '11, 10pm

Mattel has reacted to Greenpeace protests over the origin of its packaging, directing suppliers to put a freeze on purchas...

Menutup halaman Facebook Barbie dr sgl komentar adlh respon Mattel terhadap kampanye Greenpeace @mongabay

Menutup halaman Facebook Barbie dr sgl komentar...

news.mongabay.com 10 Jun '11, 11pm

Mattel to investigate toy packaging sources after Greenpeace alleges deforestation link (06/09/2011) Mattel will investiga...

Have you heard? Ken's not getting back w/ #Barb...

climateark.org 11 Jun '11, 8pm

Phil Radford, Executive Director, Greenpeace USA Dear Mr. Radford, I am writing to express concern with your new "Ken and ...

Evidently, Barbie Digs Deforestation: Greenpeac...

treehugger.com 07 Jun '11, 8pm

Activists rappelled down the face of the 15-story El Segundo headquarters of Mattel, the world's largest toy company, on T...

Mattel vows to stop using paper from accused cl...

e360.yale.edu 10 Jun '11, 2pm

10 Jun 2011: Mattel Vows to Stop Using Paper from Accused Asian Clear-Cutter Toymaker Mattel Inc. says it will stop using ...

First article on @BusinessGreen on our London action - as #Ken dumps #Barbie over #Mattel 's deforestation habit

First article on @BusinessGreen on our London a...

businessgreen.com 08 Jun '11, 4pm

The world's most famous blonde is reeling today from the news that she's single for the first time in around 50 years - an...

Ken Dumps Barbie to Save the Rainforest, Protect Orangutans and Tigers

Ken Dumps Barbie to Save the Rainforest, Protec...

care2.com 08 Jun '11, 3pm

Would you ditch your girlfriend of 50 years if you discovered she was complicit in the deaths of endangered orangutans and...

Evidently Barbie digs deforestation, @treehugge...

treehugger.com 07 Jun '11, 8pm

Activists rappelled down the face of the 15-story El Segundo headquarters of Mattel, the world's largest toy company, on T...