14 Jun '11, 4pm

Are These Really America's Top 10 Green Brands?

Are These Really America's Top 10 Green Brands?

Today's quiz: How well do consumers understand "green" brands? (1) They are savvy. (2) They don't have a clue. (3) They don't care all that much. (4) All of the above. The answer, judging from the results of this year's ImagePower Global Green Brands Study , is (4) all of the above . Hey, who ever said communicating about "green" is simple? The survey, which comes from advertising and marketing giant WPP , is based on interviews with about 9,000 people in eight countries. In the U.S., where researchers conducted 1,200 interviews, consumers identified these Top 10 green brands: 1. Seventh Generation 2. Whole Foods 3. Tom's of Maine 4. Burt's Bees 5. Trader Joe's 6. The Walt Disney Company 7. S.C. Johnson 8. Dove 9. Apple 10. Starbucks, Microsoft (tied) One important caveat: Consumers chose these brands from a universe of 45 brands in limited product categories, including pe...

Full article: http://www.greenbiz.com/blog/2011/06/14/are-these-really-...

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