14 Jun '11, 2pm

Mitsui Enters Into JV With Efficiency Startup Transcend Equity

Mitsui & Co. will enter into a joint venture with Transcend Equity , which says it has come up with a way to rewrite the rules on retrofitting commercial buildings. Terms were not disclosed and neither were many details. But it's potentially a big boost for Transcend, a company that only started popping up on the radar a few months ago. It's also another example of how large conglomerates are combing Startup Land for interesting, novel ideas. We wrote a feature on Transcend's business plan and its founders in April . In case you missed it, here it is: An excessive utility bill is a capital asset, according to Steve Gossett Jr. Transcend Equity , founded by Gossett and his father, has come up with a novel technique for improving the energy efficiency of commercial real estate that in many ways eliminates the uncertainties and complexities surrounding performance-based contr...

Full article: http://www.greentechmedia.com/articles/read/mitsui-enters...

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