13 Jun '11, 10pm

Mattel Bows to Greenpeace Pressure on APP Packaging

Mattel has reacted to Greenpeace protests over the origin of its packaging, directing suppliers to put a freeze on purchases from Asia Pulp & Paper, and pledging to create a sustainable procurement policy. On Tuesday Greenpeace activists unfurled banners on Mattel buildings in several cities, depicting a frowning Ken doll and the caption, “Barbie, it’s over. I don’t date girls that are into deforestation.” Greenpeace says Mattel sub-supplier Asia Pulp and Paper targets and clears some of Sumatra’s most ecologically important forests, including those designated as a priority for tiger conservation. Mattel reacted Wednesday on its Facebook page, writing, “Today Mattel launched an investigation into deforestation allegations. While Mattel does not contract directly with [APP parent company] Sinar Mas/APP, we have directed our packaging suppliers to stop sourcing pulp from the...

Full article: http://www.environmentalleader.com/2011/06/13/mattel-bows...

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