13 Jun '11, 8pm

America's top 10 green brands: Really? | new blogpost

America’s top 10 green brands: Really? June 13, 2011 Today’s quiz: How well do consumers understand “green” brands? (1) They are savvy. (2) They don’t have a clue. (3) They don’t care all that much. (4) All of the above. The answer, judging from the results of this year’s ImagePower® Global Green Brands Study , is (4) all of the above . Hey, who ever said communicating about “green” is simple? The survey, which comes from advertising and marketing giant WPP , is based on interviews with about 9,000 people in eight countries. In the U.S., where researchers conducted 1,200 interviews, consumers identified these Top 10 green brands: 1. Seventh Generation 2. Whole Foods 3. Tom’s of Maine 4. Burt’s Bees 5. Trader Joe’s 6. The Walt Disney Company 7. S.C. Johnson 8. Dove 9. Apple 10. Starbucks, Microsoft (tied) One important caveat: Consumers chose these brands from a universe of...

Full article: http://www.marcgunther.com/2011/06/13/americas-top-10-gre...

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