13 Jun '11, 9am

How to Move From “Bolt-On” to Embedded Sustainability

How to Move From “Bolt-On” to Embedded Sustainability

Embedded Sustainability: The Next Big Competitive Advantage (along with Nadya Zhexembayeva), shared a few examples of companies that are doing a great job on embedded sustainability and those that still have work to do in his presentation at Sustainable Brands 11 . Laszlo compared Chrysler, which has chosen to make incremental MPG improvements to Nissan with its big hairy audacious goal of an all-electric car. Which one do you perceive to be more sustainable? Which one are you likely to buy stock in? Nissan is demonstrating innovation and leadership in sustainability – something that will quickly transform into financial wins.

Full article: http://www.triplepundit.com/2011/06/move-bolt-embedded-su...

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