13 Jun '11, 9am

American Express Takes on the Small Business Cause

American Express Takes on the Small Business Cause

American Express started Small Business Saturday to encourage shopping at small businesses and raise money for Girls, Inc., a nonprofit that educates young women entrepreneurs. It worked: Participating merchants reported a 27 percent increase in sales over the previous year. 1.2 million people “liked” American Express on Facebook, thus raising $1 million for Girls, Inc. Startup America Partnership is a White House campaign to support, facilitate, and ramp up the growth of small businesses. It brings together government (the Small Business Administration), corporations including American Express, foundations, nonprofits, and venture capitalists. The Social Impact Exchange brings together cross-sector members to share information and facilitate the growth of successful nonprofits. Again, the emphasis is on collaboration. American Express provides funding. American Express’s ...

Full article: http://www.triplepundit.com/2011/06/big-business-takes-sm...

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