30 Sep '16, 1pm

Why 'stunt foods' continue to persist in fast-food restaurants

Why 'stunt foods' continue to persist in fast-food restaurants

The Double Down, Doritos Locos Tacos, the Whopperito -- all of these crazy culinary concoctions are part of a bigger ploy to get you through the door. It all started at KFC. Back in 2009 the company launched its infamous Double Down sandwich, made with bacon, cheese, and Colonel Sauce, using two fried chicken breasts in place of bread. It was a smashing success, drawing curious diners who wanted to say they’d tried it. This was followed by Buffalo Wild Wings’ Zesty Citrus Wings (made with Mountain Dew), Taco Bell’s Doritos Locos Tacos, Burger King’s Whopperito, and Pizza Hut’s grilled cheese- and hot dog-stuffed pizza crusts, to name a few. Welcome to the strange world of stunt foods, a trend within the fast-food industry that embraces splashy ingredient combinations to invent ‘foods’ that are simultaneously fascinating and horrifying. Regardless of how you feel about them...

Full article: http://www.treehugger.com/culture/why-stunt-foods-continu...

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