11 Jun '11, 10am

@markpeterlee, @patrin and @reallychrisg were at the @SustainBrands conference. Some of Mark's thoughts: #sb11

First, less will be more . It is certain that more and more sustainable value will come from doing or using less. You’ve heard the statistics – if everyone shared the same lifestyle as Americans, we’d need the resources of six planets. Seven billion people already live beyond ecological limits, and the demographic curves predict nine or ten billion on Earth by mid-century. Organic food commands premium prices while undergoing less processing. Less packaging conserves resources, saves money and eases stress on waste systems. The Unilever Sustainable Living Plan makes ‘less’ its cornerstone. An increasing number of companies will follow their example. Second, everything old will be new again . Collaborative consumption and reuse are exploding. Think WhipCar , where instead of sharing cars owned by a single organization, people register their cars in the WhipCar network, and ...

Full article: http://www.sustainability.com/blog/new-definitions-of-val...

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