26 Oct '12, 6pm

The $41 million corporate ad blitz that is taking down California’s GMO labeling

California’s Proposition 37 would require that all genetically modified foods be labeled for consumer awareness. It’s pitched as a “Right to Know” campaign, and for a while things were looking bright for Nov. 6′s Election Day. But now? A USC Dornsife / Los Angeles Times poll released Thursday showed 44% of surveyed voters backing the initiative and 42% opposing it. A substantial slice of the electorate, 14%, remains undecided or unwilling to take a position. That’s compared to the last USC/LA Times poll done just over a month ago, which showed 61 percent in favor and 25 percent opposed. Basically: It is not looking good. From The Los Angeles Times : Proposition 37 “is not dead in the water,” said pollster Drew Lieberman of Greenberg Quinlan Rosner Research, the Democratic counterpart. He cautioned, however, that “conventional wisdom says something that’s under 50% and tied...

Full article: http://grist.org/news/the-41-million-corporate-ad-blitz-t...

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